caught my first wave at 13. surfing florida for real at 15.
florida is wave-starved. you learn to surf anything and make the most of nothing. ten years later that attitude is the whole brand.
surfed the hurricanes. told mom first.
the milton video went everywhere and people magazine ran the story. i still tell you not to do it.
started out the back from a college dorm.
a surf brand for florida surfers. printing tees in a usc dorm first. then a van, a warehouse, a 30-creator team, and the brand on retail walls.
built an influencer agency before i was an influencer.
i ran creators for brands first. that's why i represent myself, why my turnaround is fast, and why i already know what you need before you send the brief.
built the van. built the warehouse.
shop on wheels, content studio, home on the road. then a warehouse in boca for inventory, shipping, shoots, and the parties.
35 countries. then nbc called.
i brought the brand to machu picchu, rio, and everywhere in between. destination x cast me because of how far i'd been. a blacked-out bus across europe and a map room was the easy part.
10 million people a month watch what i make.
with my mom, my dog, my friends, my brand and the ocean in the frame. this is where you come in.
